We live in a highly digitised marketing world, and a large portion of marketing budgets are being spent on online marketing channels such as websites, SEO, web banners, pay-per-click advertising, and the list is endlessly growing.

Flyers, also known as leaflets, are an age-old form of traditional marketing, which is not usually considered an effective medium of marketing. However, this is not the case; it is still a vital part of your marketing when promoting your business or services.

Let us take a closer look at why flyers are still relevant in this digital age.

Digital Marketing is a Saturated Medium

We are constantly bombarded with advertisements online, in email, and on social media, all attempting to capture our attention. Many of us have learned to turn off and ignore these digital marketing messages. And as digital marketing spend rises year after year, more things vie for our attention online, and we tend to eventually tune it out.

Because many businesses are spending more on digital, there is less competition in this physical form of marketing. Flyers can appeal to those who have learned to tune out of digital marketing messages.


A leaflet can be a thing of beauty and interest that compels a potential customer to pick it up and read. This tangible quality is absent from digital forms of communication. Furthermore, if your leaflet appeals to your target audience, it will be much easier for them to hold on to as a reminder to contact you via phone, email, or website. It serves as a physical reminder, whereas a digital marketing ad will disappear into the abyss.

Flyers Priting
Flyers Priting
Flyers Priting

Location-specific Marketing Campaigns that Work

When choosing our flyer printing service, you can target specific demographics, categorised by age, location, disposable income and many other factors. This allows your ads to reach audiences who aren’t always reachable through online marketing.

Flyers Create a Lasting Impact

Marketing necessitates a lot of mental effort. Advertisements require a great deal of creativity and planning, and as a result are time-consuming to create. Although flyer printing also requires some effort, it is relatively low and has a high impact on the audience, effectively attracting them to your brand.

Flyers are Useful for Keeping Track of a Marketing Campaign

Although flyers appear to be a traditional marketing strategy that have been around for a long time, they have constantly evolved. You can still track the success of your campaign by counting the number of enquiries after a distribution is completed.

Flyers Priting

Wrapping Up

Businesses are always looking for new ways to promote their products and services. Flyers also help you reach out to the appropriate audiences so that potential clients can learn more about your company. They are simple and straightforward to create, and Universal Approach is the right place to help you with all your printing and mailing needs. They will almost certainly bring your company success as the number of people who use your product continues to rise.